Employment Opportunities
Public Relations Director
This position is currently open.
Public?:
Public
Division:
Health
Reports To:
Health Deputy Director
Type of Position:
Regular Full Time
Location:
AST Shawnee Clinic / 2029 S. Gordon Cooper Dr. / Shawnee, OK 74801
General Description
This position has three essential components for the success of the AST Health System: 1) Marketing (including Public/Media Relations) of the Health System’s Strategic Plan and healthcare delivery system product lines supporting its mission, vision, and values; promotes health system’s brand and products; supervises projects, assigns tasks, follows up on work efforts, and ensures deadlines are met. Implements design advertisements and marketing campaigns to reach potential customers. 2) Communications for AST Health System’s strategic communications and messaging via several platforms of media (written, electronic, and multi-media). 3) Public Relations between the health system and the community advocating and integration population health and community needs with provided services.
The primary responsibility is the strategic direction and guidance for implementation of marketing plans and incorporates employee/public engagement. It will provide direction for marketing extraordinary health care for the Native American communities and exceptional working environment for health care staff. Responsible for planning, directing, and implementing, under oversight of the Deputy Director, strategies and services related to maintaining or improving positive community and media relations and improving market share. Plans, organizes and directs implementation of strategic communication of the health system’s strategic plan and implementing health policies within strict adherence to the guidance and oversight of the executive director and health board, including tracking of budgeted time and dollars of these communities marketing and outreach programs. Acts as liaison with outside vendors and management. This is accomplished through collaboration and coordination with various members and entities of the community such as the health system leadership, the tribe, and local serviced communities. Focus is also with service area employees and personnel of other grant programs that have health system integration and overlap including community partners (tribal and non-tribal). It is imperative that this position develops and maintains strong inter-personable relationships with a myriad of people as it represents the AST and the AST Health System in the surrounding communities.
Will work under the supervision of the Deputy Director (in coordination with the Executive Director). Acts as the Health System’s Public Information Officer in event of emergency operations as defined by the National Incident Management System (NIMS). Position primary location is flexible, and duties require presence at either Shawnee Clinic or Little Axe Health Center, but responsibility is system-wide.
Responsibilities & Duties
Develop and implement strategic marketing plans to create long-range strategies to maximize exposure to build patient clientele.
Participates in the execution of all ongoing web development initiatives including evaluation of web content management consistent with strategic plan and care delivery; maintains Facebook and other media obligations.
Regularly performing follow-up evaluations of data and campaign performance to ensure consistent improvement.
Involved in working with others regarding patient satisfaction/complaint issues.
High degree of independence, flexibility, initiative and commitment.
Must possess skills in computers, decision making, problem solving, communication, multitasking, analytical expertise, and confidentiality.
Actively maintain and update the health system website, social media, and internal/external communications.
Demonstrated awareness and value of cultural competence with the Native American Community.
Implement knowledge of industry competition to determine product positioning, differentiation, trends, and innovation.
Build relationships with and manage outside agencies for promotional awareness in a positive manner.
Proactively communicate the flow of activities to the affected parties (both internal and external) in support of marketing objective.
Works closely with tribal resources, including outside vendors, to create marketing materials.
Must be able to maintain a positive and motivated attitude in a creative manner.
Must complete and submit a written report regarding the activities attended or organized monthly to Deputy Director.
Exceptional project management skills; experience working cross functionally with Health Policy, Marketing, and Care Delivery Operations.
Outstanding communication skills with strong sense of initiative to carry out set marketing plan in support of attaining the mission, goals, and values of the strategic plan.
Assist with the accreditation importance for the health system within the tribe and community.
Involved in working with others regarding patient satisfaction/complaint issues, tracking, reporting, and responding.
Supervises Public Relations Specialist and Print Production department; position may require leadership of others for project/programs success.
Other duties as assigned by the Executive Director, Deputy Director, or Medical Director.
Performs other related duties as assigned.
Education and Qualifications
Bachelor’s degree or equivalent in marketing, communications, or related field; Master’s degree preferred.
Minimum 2 years’ experience of successful community organizing, public outreach, and/or marketing and/or strategic communications.
Demonstrated ability to work with a wide range of partners and diverse populations, including the corporate sector, community advocates, faith –based communities, community groups, seniors, students, elected officials, and various states and federal government agency stuff.
Exceptional group facilitation and public speaking skills.
Understanding of marketing principles and practices and ability to implement creative, low-cost, grassroots strategies.
Advocate for public health, social equity, and community sustainability.
Self-directed, innovative, and forward-thinking.
Excellent organizational skills and ability to manage multiple project and priorities.
Effective oral and written communication skills.
Must have a valid Oklahoma Driver’s License.
Must be able to pass a background check.
Native American Preference/EEO/Drug Free/Smoke Free Workplace
Skills and Attributes
Ability to apply process methodology, manages projects, and analyzes findings.
Outstanding interpersonal skills, judgment and trustworthiness to work collaboratively with internal and external groups such as the person's immediate management, the Tribe's elected officials, the Tribe's citizens, and Federal and State officials.
Proven leadership and team building skills, creative thinking and problem solving skills
Able to work independently, work under pressure and to deal with detail.
Excellent verbal and written communication skills.
Excellent problem solving skills including the problems inherent to a health clinic setting.
Computer literate.
Detail-oriented.
Requires frequent communication with supervisor and senior health system leadership.
Physical Requirements and Working Conditions
Must be able to sit, stand, stoop, bend or kneel for long periods of time.
Sitting or standing or walking for long period of time; occasional bending, squatting, kneeling, stooping; good finger dexterity and feeling; frequent repetitive motions; talking hearing and visual acuity.
Frequent lifting (up to 15 lbs)
Occasional lifting (up to 30 lbs)
The Absentee Shawnee Tribe of Oklahoma (AST) is committed to Equal Employment without regard to race, religion, color, gender, national origin, age, disability, or sexual orientation. However, in accordance with the Indian Preference Act (Title 25 U.S. Code 472 and 473) preference in filling vacancies are given to qualified Indian candidates. AST will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990 and its amendments.
Native American Preference/EEO/Drug Free/Smoke Free Workplace
Posted Date:
5 days 2 hours ago